EdTech Company Transforming Kids’ Screen Time Rolls Out #ChooseReading Campaign
Following $12.5 Million Series B-1 Financing
NEW YORK, NY – May 9, 2016 – Speakaboos, the educational technology company that promotes learning through interactive media for children, announced today the national marketing launch for its multi-platform reading app for kids 2-6. Headlining the campaign is a dynamic television commercial developed by the Northern Lights Direct agency, titled “Screen Time,” introducing the Speakaboos reading app for kids to millions of parents and caregivers across the country. Speakaboos recently raised $12.5 million in Series B-1 financing lead by Wellington Management Company, LLP to support global marketing and customer acquisition initiatives.
“Speakaboos is turning kids’ screen time into reading time with engaging and educational content they love and parents feel good about,” said Neal Shenoy, CEO and co-founder, Speakaboos. “The overwhelmingly positive feedback we’ve received from parents, educators and kids who are choosing Speakaboos over traditional apps and games, inspired this initiative to bring the award-winning app to a broad audience. We’re thrilled to launch this campaign and can’t wait for kids around the country to #ChooseReading with Speakaboos the next time they engage in screen time that will develop a lifelong love of reading.”
Speakaboos is developed by renowned educational children’s media professionals including Dr. Alice Wilder, one of the world’s leading experts on literacy through media. With Speakaboos, Dr. Wilder brings her expertise in literacy, educational psychology and formative research in developing series like Blue’s Clues and Super WHY! to the interactive, digital educational app for children. Just as Blue’s Clues transformed kids’ educational television programming, Speakaboos rethinks and approaches kids’ mobile screen time with engaging and highly interactive educational digital stories.
“When I was a child, I was a reluctant reader. It wasn’t until I found stories about topics I was interested in that lead to my own love of reading,” said Dr. Alice Wilder, Chief Learning Officer, Speakaboos. “All kids should be excited about reading and learning. This is what inspired me to develop media that gives kids content that is both engaging and educational. We are excited about the positive impact Speakaboos can have on the lives of young readers across the country.”
The Speakaboos app library features over 200 interactive stories categorized by children’s interests from dinosaurs, princesses and animals to space, robots, music and more – and contains popular characters kids know and love. Speakaboos is the premier digital library comprised of stories with characters from today’s top licenses including Thomas & Friends™, Sid the Science Kid and Sesame Street sing-along stories, digital versions of classic stories such as Rapunzel and The Three Little Pigs, and completely new characters developed in-house.
Parents are invited to sign up for a Speakaboos account at www.Speakaboos.com and receive a free trial before becoming a monthly or annual member. The Speakaboos app featuring the entire library for mobile devices can be downloaded for iOS through the App Store or for Android through Google Play. Parents, caregivers, and educators are invited to join the conversation online with #ChooseReading.
View the Speakaboos “Screen Time television commercial below:
About the Speakaboos Series B-1 Financing:
Speakaboos recently closed a $12.5 million Series B-1 funding to broaden global marketing efforts and customer acquisition. Rami Rahal, Founding Partner at Blue Cloud Ventures, and recently named to Forbes’ 30 under 30 for Venture Capital has joined the Board. Current Speakaboos investors include Advancit Capital, Kyowon Group (the largest education company in Korea), Rick Segal, Managing Partner of ReThink Education; Deborah Quazzo, Founding Partner of GSV Advisors; Betty Cohen, Founding President of Cartoon Network; Gerald Hughes, Operating Partner at Castanea Partners and former President & COO of Houghton Mifflin Harcourt; Helena Wong, former President of International for Rosetta Stone; and Dave Pottruck, Chairman of HighTower Advisors and former CEO of Charles Schwab.
The Series B-1 funding follows the Series A and B funding in 2012 and 2014 respectively, making Speakaboos total investment funding $25 million to date. Previous rounds of capital were leveraged to develop the company’s proprietary technology platform, produce the award-winning app’s growing library of licensed and original interactive stories, and recruit a management team from Amazon, Amplify, Barnes & Noble, Mattel, NickJr, Pearson, PBS Kids and Scholastic.
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Speakaboos is an award-winning reading app for early childhood literacy. Our mission is to provide highly engaging and educational interactive stories that motivate every child to read. Speakaboos features a catalog of over 200 interactive stories with rich illustrations, animated characters and story-driven touch-screen interactions that bring favorite stories to life and keep children engaged through active learning. Designed to motivate children to read anytime, anywhere, Speakaboos can be enjoyed on computers, tablets or mobile devices at home, on the go and in schools. Speakaboos is distributed to thousands of children in homes, schools and libraries globally in strategic partnership with the world’s largest education, media and technology companies. For more information visit: http://corporate.speakaboos.com.